Ngenisa i-imeyile yakho ukuze uhlale usesikhathini ngeeleta zeendaba, izimemo zeminyhadala kunye nonyuso nge-imeyile yeVogue Business.Unokuzikhupha nangaliphi na ixesha.Nceda ubone uMgaqo-nkqubo wethu waBucala ukuze ufumane inkcazelo engakumbi.
Ishishini leempahla zamehlo alikhange lihambelane nalo lonke ishishini lefashoni, kodwa utshintsho luyenzeka njengoko amaza ohlobo oluzimeleyo achaphazela imarike ngezimvo ezitsha, itekhnoloji entsha kunye nokuzinikela ekubandakanyekeni.
Umsebenzi we-M & A nawo wathatha, uphawu lwamaxesha anzima ngakumbi. I-Kering Eyewear ibhengeze izolo ukuba iceba ukufumana i-Lindberg, i-brand yaseDenmark ye-luxury eyewear brand eyaziwa ngokuba yi-high-tech titanium optics kunye ne-bespoke features, ebonisa injongo yayo yokukhula kwintsimi. Emva kokulibaziseka kunye nokuphikisana ngokusemthethweni, umenzi wamehlo waseFransi-Italian u-EssilorLuxottica ekugqibeleni wagqiba ukuthenga kwakhe i-7.3 yeebhiliyoni zee-euro kumthengisi wamehlo waseDatshi u-Grandvision ngoJulayi 1.Omnye umqondiso wesantya: Ingcali yeeglasi ze-omnichannel zase-US uWarby Parker usandula ukufaka i-IPO - umhla oza kumiselwa. .
Ishishini leengubo zamehlo ixesha elide lilawulwa ngamagama ambalwa, afana ne-EssilorLuxottica kunye ne-Italy ye-Safilo.Izindlu zeFashion ezifana ne-Bulgari, i-Prada, i-Chanel kunye ne-Versace zonke zixhomekeke kula badlali baphambili ukuvelisa iingqokelela zabo zamehlo ezihlala zinelayisensi.Yaziswa kwi-2014, i-Kering Iimpahla zamehlo ziyila, ziphuhlisa, zithengise kwaye zisasaze iimpahla zamehlo ngaphakathi kwindlu yohlobo lweKering kunye neRichemont's Cartier kunye neAlaïa kunye nempahla yezemidlalo iPuma.Manufacturing isanikezelwa kakhulu kubaboneleli bendawo: ihabhu iseke ishishini lengeniso yemali ezigidi ezingama-600 zeerandi.Kodwa Iingcali ezintsha zokunxiba zamehlo eziyila, zenze kwaye zisasaze zenza amandla amatsha emarikeni.Kwaye, nangona i-EssilorLuxottica ilawula, ezinye izindlu zefashoni zijonge ukufunda kwimpumelelo yeempawu zamehlo ezizimeleyo. iivenkile ezinemixholo yezitena kunye nodaka ezijongeka njengeegalari zobugcisa, intsebenziswano ekumgangatho ophezulu, kunye noyilo olupholileyo.I-LVMH ithenge ipesenti ezisi-7I-2017 ye-60 yezigidi zeerandi. Abanye baxhomekeke ekuqaliseni izinto ezintsha kunye nokubandakanywa.
Umzi-mveliso wamehlo uza kuphinda ubuyele ngamandla ngo-2021, kunye nomzi mveliso kulindeleke ukuba ukhule nge-7% ukuya kwi-129 yeebhiliyoni zeedola, ngokutsho kwe-Euromonitor International. njengemfuno eyongeziweyo, njengoko iimpahla zamehlo zithengwa ikakhulu kwivenkile.Abahlalutyi bathi ukuvulwa kwakhona kweentengiso kuya kuqhuba ukubuyiswa kweedijithi ezimbini kwezinye iimarike, kuquka iHong Kong neJapan.
Ngokwembali, umzi-mveliso wefashoni awuzange ube nobuchule bokwenza iimveliso zamehlo, ngoko ke waguqukela kwiinkampani ezinjenge-EssilorLuxottica ukwenza nokusasaza iimveliso. ozelwe”, njengoko uFederico Buffa, uMlawuli weR&D, isimbo seMveliso kunye neLayisensi kwiQela leLuxottica, utshilo.
Ukufumana kuka-EssilorLuxottica iGrandVision ngokwenene kudale umdlali omkhulu kakhulu.“Ngoku ekubeni iinzame zokudityaniswa emva kokudityaniswa zinokuqala ngokunyanisekileyo, kuninzi ekufuneka kwenziwe, kubandakanywa…… ukuhlanganiswa kwenkqubo yolungiselelo kunye nentengiso kunye neziseko zophuhliso, ukudityaniswa kwezixhobo zokusika iilensi kunye neendawo zokugquma, uhlengahlengiso oluchanekileyo kunye nolungelelwaniso lwentengiso. inethiwekhi kunye nokukhawuleziswa kwedijithali. "
Kodwa inokuba ziibrendi ezincinci ezinefuthe kwikamva leempahla zamehlo ezitofotofo.Ifumaneka eNordstrom kunye neevenkile ezikwi-400 zamehlo, iibrendi zaseMelika uCoco kunye noBreezy zibeka ukubandakanywa phambili kwingqokelela nganye. , amawele ase-Afrika aseMerika nasePuerto Rican afanayo.” Ukuqala kwethu ukungena emarikeni, abantu babedla ngokuthi: ‘Iphi iingqokelela zamadoda enu?Iphi ingqokelela yakho yabasetyhini?Senza iimpahla zamehlo ukwenzela abantu abasoloko bengahoywa [ngabavelisi bemveli].'”
Oko kuthetha ukwenza iiglasi zeebhulorho zempumlo ezahlukeneyo, izidlele kunye neemilo zobuso.” Kithina, indlela esenza ngayo iindondo ngokwenene kukwenza uphando lwemarike kwaye senze konke okusemandleni ethu ukwenza [iifreyimu] ezisebenza jikelele kumntu wonke,” batsho oodade bakwaDotson. Bakhumbula ifuthe lokuba lolona phawu lwempahla yamehlo lwabantsundu kuphela oluzimasa iVision Expo, umboniso wokurhweba ngezinxibo zamehlo.”Kubaluleke kakhulu kuthi ukubonisa ukuba ubunewunewu abubukeki nje njengeYurophu.Ubunewunewu bujonge indlela yonke,” batsho.
I-brand yaseKorea iGentle Monster yaphehlelelwa ngo-2011 ngumseki kunye ne-CEO uHankook Kim ukuvelisa iifreyimu ezilungiselelwe abathengi baseAsia kuphela, kodwa emva kokufikelela kubaphulaphuli behlabathi, uphawu ngoku lwenze umgca weempahla zamehlo ezibandakanyayo. cinga ngokuya kwihlabathi,” utshilo uDavid Kim, umlawuli wamava e-Gentle Monster.Njengoko sasikhula, safumanisa ukuba yayingengommandla waseAsia kuphela owawunomdla kwezi zakhelo.”
Uyilo olubandakanyayo, njengazo zonke iimpahla zamehlo ezilungileyo, zombini zinesitayile kwaye ziyasebenza.”Bekufuneka sikwazi ukudibanisa intsingiselo, ifashoni kunye nomsebenzi,” utshilo uKim.Siya kuba noyilo loyilo lwesakhelo, kodwa siya kuba neesayizi ezahlukeneyo ukulungiselela oku.Undoqo kukwenza kangangoko ngaphandle kokuncama uyilo.Ngokuquka konke.”UKim uthi inkampani encinci efana ne-Gentle Monster inokwenza umsebenzi omhle wokuzama imarike, ifumana impendulo ngokuthe ngqo kubathengi, kwaye idibanise loo ngxelo kwimveliso elandelayo iteration.Ngokungafaniyo nabavelisi bamehlo abaqhelekileyo, i-Gentle Monster ayiqhutywa zibalo zamehlo okanye idatha. .Iye yakhula yaba yintshatsheli ephambili ngokugxila kwimpendulo yabathengi kunye nokutsha kwezobuchwepheshe.
Kwi-Mykita yaseBerlin, ethengisela abathengisi kumazwe angama-80, uphando kunye nophuhliso lusembindini weshishini lakhe.UMoritz Krueger, i-CEO kunye nomqondisi wokudala waseMykita, uthe imboni ye-eyewear ayikhuli.Ngokutsho kukaKrueger, abo bahlukeneyo. abathengi kunye neempawu zobuso kufuneka ziqondwe ngokucacileyo.” Besisakha ingqokelela yethu ngokusekelwe kuhlalutyo olucokisekileyo lweentlobo ezahlukeneyo zobuso, kunye neemfuno ezahlukeneyo zomyalelo kagqirha,” utshilo uKruger.” abathengi bethu bokugqibela kwinqanaba lehlabathi ukwenza ukhetho olufanelekileyo…ukufumana iqabane lobuqu elilunge ngokwenene. ”
Inkqubo yophando kunye nophuhliso lusentliziyweni yengcali yamehlo uMykita, odale ngaphezu kwe-800 SKUs. Zonke iifreyimu zayo zenziwe ngesandla kwiMykita Haus eBerlin, eJamani.
Zininzi izizathu ezivakalayo zokuba ezi mveliso zincinci zinokuba nefuthe elibi kwintengiso.” Njengakuwo onke amanqanaba, kukho umntu omtsha ophumeleleyo ekugqibeleni ngenxa yokuba enemveliso eyiyo, unxibelelwano olululo, umgangatho ofanelekileyo, isimbo esifanelekileyo, kwaye badibanisa nomthengi, "Luxury Francesca Di Pasquantonio, intloko yeemveliso, uphando lwe-equity kwiDeutsche Bank.
Izindlu zefashoni zodidi oluphezulu zifuna ukujoyina.I-Monster Ethambileyo isebenza neempawu ezifana noFendi no-Alexander Wang.Ukongeza kwindlu yefashoni, baye basebenzisane noTilda Swinton, uBlackpink, iWorld of Warcraft kunye noJennie we-Ambush.UMykita usebenzisane noMargiela, uMoncler. kunye noHelmut Lang.” Asiboneleli nje ngeemveliso ezigqitywe ngesandla, kodwa iR&D yethu, ubuchule bokuyila kunye nothungelwano lokusasaza ludityaniswe kwiprojekthi nganye,” utshilo uKrueger.
Ubuchwephesha buhlala bubalulekile.”Kuza kuba ngumceli mngeni omkhulu kudidi oluphezulu ukuba ngokwenene lube nesiphakamiso sobuchwephesha xa sisonke, uvavanyo, njalo njalo. Yiyo loo nto sicinga ukuba iingcaphephe zeempahla zamehlo ziyakuqhuba zidlala indima.Apho ubunewunewu bunokudlala indima kuyilo lobuhle kunye nentsebenziswano nezi ngcali.”
Itekhnoloji sesinye isixhobo sokuqhuba utshintsho kumzi-mveliso wamehlo.Ngo-2019, i-Gentle Monster yadibana ne-technology yaseTshayina iHuawei ukukhulula iiglasi zayo zokuqala ezikrelekrele, ivumela abathengi ukuba benze kwaye bafumane iminxeba ngeendondo. imali eninzi ngayo,” utshilo uKim.
I-Gentle Monster iyaziwa ngokuqokelela kwayo iimpahla zamehlo, imiboniso emikhulu yokuthengisa kunye nentsebenziswano ephezulu.
Ugxininiso lokusungula izinto ezintsha lube yinxalenye yesazisi seGentle Monster.Abathengi batsaleleka kukwahluka kwebrendi, utshilo uKim.Itekhnoloji ibandakanywe kwivenkile yeGentle Monster nakuwo wonke umyalezo wentengiso.”Itsala abathengi.Abantu abangakhange bacinge nokucinga ngokuthenga iindondo baye batsalwa ezivenkileni ziirobhothi zethu kunye nemiboniso,” utshilo uKim. Ivenkile ebalaseleyo ye-Gentle Monster iguqula amava okuthengiswa kwamehlo ngokuqokelela okulinganiselweyo, iirobhothi kunye neziboniso ezintsha.
UMykita uye wazama ngoshicilelo lwe-3D, ephuhlisa imathiriyeli entsha ebizwa ngokuba yiMykita Mylon, ephumelele iwonga elibalaseleyo le-IF Material Design Award ngo-2011. IMykita Mylon - eyenziwe ngomgubo ocoliweyo wepolyamide odityaniswe kwisiqina ngeteknoloji yoshicilelo lwe-3D - yomelele ngokugqithisileyo kwaye ivumela iMykita ukuba ikwazi. lawula inkqubo yoyilo, utshilo uKrueger.
Ukongeza kushicilelo lwe-3D, iMykita iphinde yenze intsebenziswano enqabileyo kunye nomenzi wekhamera uLeica ukwenza iilensi ezizodwa zohlobo olulodwa kwiiglasi zaseMykita. iilensi zelanga ezikumgangatho we-optical-grade ngqo zisuka eLeica ezineengubo ezifanayo ezisebenza njengeelensi zekhamera yobuchwephesha kunye nezemidlalo, utshilo uKrueger.
Ukuveliswa kwezinto ezintsha ziindaba ezimnandi kuye wonke umntu okwishishini leempahla zamehlo. ”Into esiqala ukuyibona ngoku lishishini apho kwenzeka khona izinto ezintsha ngakumbi, malunga neefomathi kunye neefomathi ze-omni-channel kunye nendlela ebonelela ngayo abathengi.Ayinamthungo kwaye idijithali ngakumbi, ”utshilo uBalchandani.
Lo bhubhani unyanzelise iimpawu zamehlo ukuba zifumane iindlela ezintsha zokufikelela kubathengi.ICubitts isebenzisa iHeru, itekhnoloji yokujonga ubuso, ukutshintsha indlela abathengi abathenga ngayo iindondo zamehlo kwaye ivumele abasebenzisi ukuba bazame iiglasi ekhaya besebenzisa itekhnoloji ye-3D. izikena (amaqhezu e-millimeter) ukuguqula ubuso obunye bube yimilinganiselo eyodwa.Sisebenzisa loo milinganiselo ukunceda ukukhetha isakhelo esikusebenzelayo, okanye senze esinye ukusuka ekuqaleni ukuze sifezekise ubungakanani bakho obuchanekileyo, utshilo uTom Broughton, umseki weCubitts.
Ngophando olunzulu kunye nohlalutyo, i-Bohten yenza iimveliso zamehlo ezizinzileyo ezenza abantu abanesidima baseAfrika bakhululeke.
Oyena mthengisi mkhulu we-intanethi we-UAE, i-Eyewa, esanda kunyusa i-21 yezigidi zeedola kumjikelo we-Series B, ikwaceba ukunyusa iminikelo yedijithali. utshilo uAnass Boumediene, umseki kunye no-CEO we-Eyewa."Ukusebenzisa itekhnoloji yethu kunye ne-omnichannel ngamava ethu evenkile ethengisa izinto eziphambili, siya kwenza umgudu omkhulu ekuziseni iimarike ezingakumbi kwi-intanethi."
Ukwenziwa kwezinto ezintsha kukwanwenwela ekuzinzeni. Akulunganga nje. Umseki-ntsapho uNana K. Osei uthe, “Uninzi lwabathengi bethu bakhetha ukusebenzisa imathiriyeli eyohlukeneyo ezinzileyo, nokuba yi-acetate esekwe kwisityalo okanye imathiriyeli yamaplanga eyahlukeneyo, kuba intuthuzelo kunye nokulungelelana. ngcono kakhulu kunezakhelo zentsimbi.”, Umseki we-eyewear ye-Afrika ephefumlelweyo i-brand Bohten.Isinyathelo esilandelayo: Ukwandisa umjikelezo wobomi beeglasi.Ngaphandle kwayo, iimpawu ezizimeleyo zikhokelela kwikamva elitsha leeyewear.
Ngenisa i-imeyile yakho ukuze uhlale usesikhathini ngeeleta zeendaba, izimemo zeminyhadala kunye nonyuso nge-imeyile yeVogue Business.Unokuzikhupha nangaliphi na ixesha.Nceda ubone uMgaqo-nkqubo wethu waBucala ukuze ufumane inkcazelo engakumbi.
Ixesha lokuposa: Jan-17-2022